Below is how I've set out my bid.
SUMMARY OF FEES AND EXPENSES | ESTIMATE |
1. Photography Fee 25,000 Brochures (2 year UK Exclusive Rights) 100 POP (2 year UK Exclusive Rights) | £2,700 £1,600 |
2. Production Crew Hair/Make up | £200 |
3. Photographic Medium Process, develop, archive Prints and/or Contact Sheets (£10 each) Photo Retouching (£25p/h) | £200 £30 £75 |
4. Studio Rental Studio Rental – Shoot Days (x1) Studio Craft Services (4 people, £30 per head) | £130 £120 |
5. Equipment Camera | £130 |
6. Talent and Casting Model | £200 |
TOTAL | £5,385 |
To get prices for the image rights I headed over to Getty Images to use their price calculator to get estimates for 2 year UK Non-Exclusive rights for the images. To change it to UK Exclusive rights, I added an extra 25% to those fees.
The actual production costs did surprise me as to how little it contributed to the overall fees and expenses of the shoot, but then again I feel I was on the lower end of pricing for models, Make Up Artists (MUA), photographers, etc. The total crew being only a photographer, a MUA, a model, and the Art Director being on site.
Is this the way you would have priced for the job? What things would you have done differently?
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